Purpose:

To connect with the GenZ’s as well as their passion points and project TomTom as the brand that helps you breathe for your dreams #BreatheForIt, We launched the Breathe Anthem Music by the winner of the #BreatheForItVerseChallenge.

To drive engagements and song streaming and download, Influencers were creatively used to amplify the music,  create affinity for the brand amongst our consumers which would ultimately, result in streamings and downloads.