• Sterling Bank’s objective was to create awareness, engagement and drive participation  in it’s CSR activity – STEM
  • The communication was to project the Bank as a ‘cool’ brand.

Agency Task

  • Develop campaign ideas that will create awareness and disruption within the digital space.
  • Drive conversation about the bank’s CSR activity within the digital space


  • Leveraged an Icon that resonated with the street and Environment (Olamide) to create a unique campaign
  • Latched on to TG passion- Skating and leveraged social media influencers to create buzz and drive conversation  about the activation on  IG and Twitter


  • Use of select influencers helped create buzz and  and drive online engagement
  • Real time social media posting and live tweeting within the 2hrs of offline activation
  • Over 1.5k retweets on the #STEM2017 hashtag on twitter.
  • Campaign reached  about 2M people via influencer marketing.