SAC was developed to disrupt the connection behavior of youths and ultimately with Coke  by exploring  the personal and playful aspect of a name

Agency Task

  • Launch the initiative
  • Use  media to create mass awareness
  • Develop disruptive media ideas


  • Over 3,000 and 111,000 spots on TV/Radio respectively.
  • Social Media Integration
  • Location activation promotion
  • Real time social media engagement
  • Digital Media placement
  • Programmatic Ad buying and Rich Media Ads
  • Can creation interactive ads


  • Brand Love Score grew from 3.09 to 4.31
  • Unaided media awareness grew from 28% to 35%
  • Double (2x) projected growth for the brand
  • Expansion of audience target that engaged with campaign.