• Samsung’s objective was to build brand affinity and emotional connection with its TG online.
  • The goal of the campaign is to reach  60% of it’s TG online and drive brand engagement.

Agency Task

  • Drive  engagement  with brand’s content
  • Build a loyal fan base across all Samsung  digital platforms.


  • Content generation tailored to TG interests – food, fitness, travel, etc.
  • Worked with top content providers and influencers to develop tailored content for its TG


  • Increase in  content engagement by 20%
  • Increase  in Digital fan base by 165%
  • Achieved  a 64% reach of available  TG online.