Background

  • In 2014, Carlo Rossi was newly introduced to the Nigerian digital space.
  • Carlo Rossi had objective of growing its fan base within 12 months.

Agency Task

  • Deliver the most effective and efficient way to grow the page’s Fan base
  • Grow fan base organically and through paid  promotions

Solution

  • Launched A/B split testing for precision targeting
  • Regular posting of contents that appeal with TG’s passion points to aid organic growth

Result

  • Fan base growth from 126 to 100,000 within 3 months
  • Efficient buying rate at a CPL of  $0.04, far less than the industry benchmark of  $0.12