Background
- In 2014, Carlo Rossi was newly introduced to the Nigerian digital space.
- Carlo Rossi had objective of growing its fan base within 12 months.
Agency Task
- Deliver the most effective and efficient way to grow the page’s Fan base
- Grow fan base organically and through paid promotions
Solution
- Launched A/B split testing for precision targeting
- Regular posting of contents that appeal with TG’s passion points to aid organic growth
Result
- Fan base growth from 126 to 100,000 within 3 months
- Efficient buying rate at a CPL of $0.04, far less than the industry benchmark of $0.12