Background

• In 2014, Carlo Rossi was newly introduced to the Nigerian digital space.
• Carlo Rossi had objective of growing its fan base within 12 months.

Agency Task

• Deliver the most effective and efficient way to grow the page’s Fan base
• Grow fan base organically and through paid  promotions

Solution

• Launched A/B split testing for precision targeting
• Regular posting of contents that appeal with TG’s passion points to aid organic growth

Result

• Fan base growth from 126 to 100,000 within 3 months
• Efficient buying rate at a CPL of  $0.04, far less than the industry benchmark of  $0.12