Agency Task

Client’s task on specific media solutions to position Star as a prestigious brand and category leader

Solution

  • Media Perspectives in partnership with a reputable Outdoor Agency conceptualized and developed models for a unique edifice suitable for the Star brand
  • Star mega site was custom-built generating massive Word-Of-Mouth and brand differentiation for Star in the market
  • Performance Bond based procurement to manage anticipated regulatory charges
  • Efficiency buying achieved at 40% of prevailing market

Result

Star Imagery score spiked 2% exit Q1 2011