Millennials value variety and think that financial achievement is a vital goal for their adult years. One would then expect that that is all they mostly care about. However, they value joy, friendship and fun hence identifies and appreciates messages that reflect the things that genuinely matter to them. For you to imprint your brand message to millennials, you have to talk their language and connect with them on a much broader degree yet personalised.
So how do you promote your message to millennials through content marketing?
Go straight to the point
Nothing shuts off a millennial greater than a message that is not compelling, true to live, quick and precise in a well-established way that is also aesthetically appealing.
Keeping it simple with a strong messaging makes content sharable thereby driving quality engagement.
Digital is a dynamic platform, continually moving and evolving so you need to ensure you are constantly gliding along the path of change in order to modify your strategy to address the now appropriately. Disregarding data, in this case, will be a wrong move. Data informs the messaging; creativity delivers the message.
Lead with Content Marketing and Less Advertising
Branded content is more unforgettable compared to ads as consumers pay less attention to ads and more attention to storytelling which is more impactful.
Millennials are advent consumers and customers of various messaging types which makes them a challenging target market to work with hence, the key is not to sell to them. Instead, produce content that could strike a deep cord and in turn, encourage the desired action.
Pick Relevant Topics
That is, they must be relevant, appropriate and relatable leveraging key platforms and content genres. It would be simpler to get your audience hooked if you choose the ideal content subjects.
Optimise for Mobile
People invest more time on their mobile devices than any other screen. with that clearly stated, all material has to be mobile-friendly. Creating an ad that is not mobile-friendly is like creating no content at all. For that reason, you need to stay mobile and produce landing web pages that can be easily read on mobile.